The Way That Odisha Business News Is Gaining Steady Popularity among Its Readers

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With almost 5 crore of people, Oriya is the official language of the state of Orissa, India. This language is also spoken by a number of people of the neighbouring states of Jharkhand, West Bengal, Chhattisgarh and Andhra Pradesh. So in a situation like this news coverage of Orissa in any form is a mandatory need and demand of its people.

News about the current political situation, education, environment and business of Orissa should reach the masses. Looking from this perspective, access and utilization of news in the disposition of media in Odisha is trying to achieve its zenith.

Present status of news media in Orissa

In reality, news media in Odisha never had it so great. Odisha Newspaper readership is developing at one of the quickest rates in India. There has been a drastic development in both vertical and horizontal forms. National Readership Survey (NRS) has published figures for Odisha news media to uncover the fact that the complete readership has crossed more than 3 cores.
Almost anything and everything is being covered by the news agencies ranging from business news, political melodrama, and educational backdrops to spicy filmy news. Newspapers are shifting from their original printed version to the friendlier web based forms, accessible from any device like mobile phones, tablets, computers and laptops.

Also Read: Odisha News Online - The Best that You Can Know About Celebrities

 Development and trends of Odisha business news

 In a recent survey it is found that more than 3 million educated Indian youth are interested in the business news in the printed form or in the web form than any other kind of news. Odisha business news is not an exception to this fervour.

Almost 66% of the educated and business oriented youth in Orissa think about papers as their favoured media for news and current issues, with the vast majority of the rest equally divided among radio and TV and trails even magazines as a favoured decision for getting business news. This trend is as indicated in the review appointed by the National Book Trust and led by the National Council of Applied Economic Research group.

The concentration of interest of youth and elder alike in business in Orissa is unique. In this scenario majority of the newspapers and web source of news media provide regional as well as national business stands, positions in the share market, its up and downs, budgets and economic reforms and other major decisions taken by the government and other private entities. This trend is particularly Indian. A huge population of Orissa, at present has more access to Odisha news media than any other form of consultation when considered about business.

Also Read: The Importance of Odisha Business News

Development of web based business news

 The historical backdrop of Web news coverage in India is just around 10 years of age. With its first edition printed in lately in recent years, web based business news is just at the primary blooming period in Orissa also. Surfing through an e-paper has a very different experience than reading any web version of documents; it is more interesting if it is a business edition.
It looks precisely like its printed release. In any case, web versions of papers appear to be unique from their print release as far as representation, arrangement of commercials and so on. This is entirely a new experience and like the rest of India it is gaining its popularity in Orissa also.

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